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CHUCK E. CHEESE'S is a chain of American family entertainment centers and restaurants.
The brand derives its name from its main animatronic character Chuck E. Cheese, a comedic mouse who sings and interacts with guests.
Objective
Chuck E. Cheese collaborates with Converse to bring to life a limited edition of
500 "Chuck T. by Chuck E" shoes
These shoes will be sold in a variety of
kids sizes and adult sizes.
Target Audience
​Millennial Parents
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Love Chuck E. for the joy he brings to their kids.
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Have a nostalgic bond with their Converse shoes.​
Kids that nag their parents
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They LOVE Chuck E. So they want to own every piece of him.
Twinning with your kids
is the new style trend among celebrities.
People are fascinated by celebrities and want to look like them.
​
​
Insight
Solution
Using celebrity family pictures in Instagram wearing
Chuck T. by Chuck E. shoes.
Create Instagram Stories: celebrities unboxing their new shoes.
Sharing with the link to the landing page where customers can buy the shoes.
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