GOALS

Increase Sales (in-store vs. online) 

Reach & Community Growth

Increase Engagement

Create “Brand Purpose”

FRAME

DENIM

Fashion house that produces four ready-to-wear collections a year.

Stores in New York, San-Francisco, Dallas, Los Angeles

TARGET AUDIENCE

Anna

Likes fashion, beauty lifestyle. Likely to choose brands that are social responsible.

Mark

Don't mind paying an higher price for jeans knowing that a brand supports social and environmental issue.

INSIGHT

Millennials and Generation Z. Studies show that 80% of millennials expect companies to make a public commitment to good corporate citizenship.

Global consumers are likely to

switch brands to one 

associated with a good cause 

Consumers more likely to trust a company that supports social

and environmental issues

Consumer more loyal

to these kinds of

companies as well

STRATEGY

DENIM DAY

a Wednesday in April 

Wearing jeans on this day has become an international symbol of protest against erroneous and destructive attitudes about sexual assault.

The #MeToo movement is an international movement

against sexual harassment and assault.

Brand collaboration

FLIGHTING

April 24 2019 Denim Day

ENGAGMENT

PURCHASE

AWARENESS

DENIM DAY

ENGAGMENT - ($30%) April 11-April 16

 

Built purpose awareness (CPE)

 

Retargeting audience that

engaged the video

CONVERSION -($10%) April 17-April 24

 

Purchase & Join event

(CPA)

Retargeting

audience by inviting 

to join the event

PAID MEDIA FUNNEL

AWARENESS - ($60%) April 1-April 10

 

Consideration: Get video views (CPV, CPCV) 

 

Show the video for as many people as we can in NYC, 

San-Francisco, Dallas, Los Angeles

EXECUTION

AWARENESS - ($60%) April 1-April 10

 

Consideration: Get video views (CPV, CPCV) 

ENGAGMENT - (30%) April 11-April 16

Built purpose awareness (CPE)

 

Using celebrities pictures wearing  FRAME denim clothes.

 

- FRAME pages

- Celebrities own pages.

CONVERSION -(10%) April 17-April 24

 

Purchase & Join event

(CPA)

COLLABORATE with Miss Van aka Vanessa Alice Bensimon

 

Knownfor initiating the

feminine movement in the Street Art

Event at the

FRAME DENIM stores 

where customers can pick up their pockets. Also, they can paint on their new denim pieces.

- Get In Touch - 

Contact Me

6899 Collins ave, Miami beach, FL 33141

 elenarotar@yahoo.com  |  Tel: +1-786-971-72-83

 

 

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